Simple truths about marketing


FOR the past 18 years, Stephen Liu has focused so much attention on his company that it came to a point when he realised he had to sit back and take stock, or else it would run his life entirely. 

At 19, he had begun a career in pest control and had opened his own business five years later. The company, called Ridpest, had enjoyed a gradual but steady growth since its inception in 1985, mainly due to the method they used. It is a baiting system that does not use poisons or vapours and thus does not cause much inconvenience to customers compared to the conventional methods of pest removal. 

Limited time offer:
Just RM5 per month.

Monthly Plan

RM13.90/month
RM5/month

Billed as RM5/month for the 1st 6 months then RM13.90 thereafters.

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
   

Next In Business News

Bank Negara adds four companies to Financial Consumer Alert list
Nissan cuts annual operating profit estimate by 14.5% on lower sales
Oil surges as reports of Israeli strike on Iran roil markets
Bitcoin slides below US$60,000 on reports Israel strikes Iran
Stocks sink, oil jumps after Israeli attack on Iran
Yinson Production successfully places US$500mil bond issue
EG Industries expands partnership with US-based R&D firm
FBM KLCI rises despite broader market decline
Malaysia's exports rise in 1Q to RM362.41bil
Malaysia's economy likely grew 3.9% y-o-y in Q1 - advance estimate

Others Also Read