UNIVERSITI Tunku Abdul Rahman (Utar) will organise a one-day seminar entitled Rethinking Marketing: The New Sustainable Marketing Enterprise Model on Sept 12 in Petaling Jaya.
It said in a statement that the event would be based on Asia's best-selling book, Rethinking Marketing: Sustainable Marketing Enterprise in Asia co-authored by Philip Kotler, Hermawan Kartajaya, Dr Hooi Den Huan and Dr Sandra Liu.
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