Utar to hold one-day seminar on Sept 12

  • Business
  • Saturday, 30 Aug 2003

UNIVERSITI Tunku Abdul Rahman (Utar) will organise a one-day seminar entitled Rethinking Marketing: The New Sustainable Marketing Enterprise Model on Sept 12 in Petaling Jaya. 

It said in a statement that the event would be based on Asia's best-selling book, Rethinking Marketing: Sustainable Marketing Enterprise in Asia co-authored by Philip Kotler, Hermawan Kartajaya, Dr Hooi Den Huan and Dr Sandra Liu. 

Herman Kartajaya

“Kartajaya will offer a fresh perspective to entrepreneurs and academicians on understanding how successful business enterprises are managed in Asia. Models and frameworks for effective business strategies will be presented with a host of marketing, management and strategy theories with Asian business philosophy,” Utar said. 

“Essential substance coupled with entertaining delivery makes this event a must for all who plan and implement market-oriented business strategies for their organisations.” 

Kartajaya is the founder and president of MarkPlus & Co, a leading strategy consulting firm in Asia. He has co-authored with Kotler his top-rated book Repositioning Asia: From Bubble to Sustainable Economy, which was also rated as one of the Asian bestsellers and received a five-star rating from Amazon.com. 

He created the Sustainable Marketing Enterprise model, the core concept of his latest book Rethinking Marketing

Kartajaya is the founder of the Asian GLOBE -- the Jakarta CEO Club -- and plays significant roles in many professional organisations. Apart from being the former president of the Indonesia Marketing Association (1996-2002) and Asia Pacific Marketing Federation (1998-2002), he is the governor of the Asia Pacific Marketing Federation Foundation and president of the World Marketing Association (2002-2004). 

For details call Aileen Oo/Charlynn Cheah at (03)7625-0328/(012)210-6219, also e-mail Utar at cee@mail.utar.edu.my or visit the Utar website at www.utar.edu.my to download the brochure and registration form. 

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 1
Cxense type: free
User access status: 3
Join our Telegram channel to get our Evening Alerts and breaking news highlights

Next In Business News

KPMG to pay RM333mil to M’sian govt as 1MDB settlement, says Finance Ministry
China stocks down over 1% on Evergrande fallout fears
Tobacco firm Philip Morris seals deal for UK's Vectura with 75% support
Asian shares fall on Chinese developers' woes
Japan cuts economic view on weaker production, spending due to Covid revival
HK stocks drop 2% to 2021 low on Evergrande contagion fears
Indonesia's Telkom to pursue IPO of unit in Q4, plans spinoffs
Malaysia's Kimanis oil exports to fall on issue at Shell field
Oil prices extend gains after draw in U.S. stocks
Asian shares fall again, dollar drifts

Stories You'll Enjoy