NIELSEN Media Research (NMR) yesterday signed a five-year agreement to provide TV audience measurement to the country's biggest pay TV broadcaster, Astro Satellite TV.
NMR said in a statement that as part of the contract, due to start on January 1 next year, it would expand its TV panel to include additional households with Astro channels. The larger panel size will enable reporting of viewership for individual Astro channels for the first time.
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