THE International Palm Oil Congress, or PIPOC 2003, organised by the Malaysian Palm Oil Board ended yesterday with a challenge to industry players to embark on newly identified applications for palm oil while focusing on better market access, branding, efficient production costs, quality and competitiveness.
Malaysian Palm Oil Promotion Council (MPOPC) chief executive officer Datuk Haron Siraj during a panel discussion on Positioning Palm Oil in Global Oils and Fats Economy: Prospects and Challenges said the bio-diesel project made from blending palm oil and diesel, for example, had the potential to become a powerhouse for the industry, which had yet to be fully exploited.
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