KLIA reaps reward from campaign


  • Business
  • Thursday, 07 Aug 2003

Syed Ahmad Syed Salim

THE KL International Airport (KLIA) in Sepang has been able to attract and maintain shoppers' spending at the airport shortly after being hit by the impact of the Bali bombing, the Iraq war and the Severe Acute Respiratory Syndrome (SARS) outbreak, thanks to its aggressive marketing campaign. 

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