LOS ANGELES: Film and television studio Metro-Goldwyn-Mayer Inc (MGM) has unveiled a venture with CNBC Asia Pacific to launch a movie channel under the MGM brand name on satellite and cable TV systems in Asian markets.
The deal marks one more step in an aggressive strategy by MGM’s television group over the last few years to launch MGM-branded movie channels in international markets. And it underscored the success with which MGM and CNBC’s sister company, NBC, had worked together overseas, studio executives said.