“THOUGH you be swift as the wind, I will beat you in a race,” says the tortoise to the hare in Aesop’s famous fable.
Nestle’s operation in the Asia-Oceania-Africa (AOA) zone is the ‘hare’, a fast mover which nonetheless fails to outstrip its counterparts in the Americas and Europe zones in terms of sales. AOA contributed a mere 16.7% to Nestle group sales last year, despite having 72% of the world’s population. So what’s the reason?
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