OSRAM Opto Semiconductors GmbH will begin production of high quality organic light emitting diodes under the name Pictiva at its Penang plant in the fourth quarter of this year.
Its president and chief executive officer Datuk Dr Ruediger Mueller said in an interview that the Penang plant had started producing samples of Pictiva in the form of development kits for its customers.
We have received many enquiries from customers involved in mobile communications, medical, and industrial applications, he said, adding that Pictiva represented a new generation of lightweight, ultra-thin, polymer-based self-emitting displays.
We will see sales contribution from Pictiva next year, but it will be sometime before it becomes a leading contributor to Osrams growth, he said, adding that to date, Osram had invested RM1bil in the plant.
Ruediger said Osram would allocate at least 10% of its turnover to research and development.
We need to maintain this kind of investment if we want to maintain ourselves as a world class player in the opto semiconductor business, he added.
Ruediger said in the future, Osram would invest in new models of metal organic chemical vapour deposition reactors to make light emitting layers on the substrate.
Our future investment will also go into improving our surface mount technology to produce power light emitting diodes for general lighting applications used in automotive back lights and traffic lights.
We will also invest in improving the technology used in assembling, testing, and packaging, he added.
According to Ruediger, Osrams operations in Penang would continue to focus on research and development related to improving the production of organic light emitting diodes.
Our Penang plant is not only a major assembly, testing, and packaging centre. There are over 50 employees in the back-end research and development division.
The Penang plant is also our one and only organic light emitting diode front-end factory and headquarters for our Asian sales,'' he said, adding that the sales team in Asia would also be expanded.