Carrefour counts on new Cheras outlet for 10% growth


  • Business
  • Friday, 18 Jul 2003

Pierre Dievart

FRENCH hypermarket and retail chain Carrefour expects its latest outlet in Cheras to contribute to a 10% increase in annual turnover in Malaysia to about RM890mil this year, regional manager for Malaysia, Pierre Dievart said. 

The holding company for Carrefour Malaysia, Magnificent Diagraph Sdn Bhd, had invested RM25mil in the Cheras store - its seventh in Malaysia. 

The company had also spent more than RM575mil in all its stores over the last nine years, he said after the store's opening ceremony in Kuala Lumpur yesterday. 

“Our domestic investment averages RM5mil a year, which goes mainly to refurbishment of stores and constantly developing them to make them look different and contemporary. 

“In this way, we plough back much of our revenue into the local economy,” Dievart added. 

Carrefour expansion and property manager Adzman Shah Mohd Ariffin said the retail chain's latest strategy was to seek out those developments that had stalled and enter into agreements with the developers, especially in key localities, and offering support such as a commitment to take up the anchor tenant spot, for example, rather than commission new buildings. 

“Carrefour is constantly looking for new opportunities to expand, especially in areas with an appropriate catchment population, good infrastructure and suitability for a hypermarket,” Adzman said. 

He added that the last store opened before Cheras was at the MidValley Megamall four years ago. 

Adzman said Carrefour was planning to locate its eighth store in Petaling Jaya “sometime at the end of June next year''. 

It had also signed a memorandum of understanding with a developer in Kepong for the possible opening of a store there, he said.  

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