AFFIN Merchant Bank Bhd has implemented various strategies and measures to realise the vision of transforming the bank into a full-ledged investment bank in efforts to confront the challenges in the merchant banking environment.
Its president and chief executive officer Datin Zuraidah Atan pointed out that these included providing a full range of value-added services guided by innovation and creativity in corporate finance, capital market and debt advisory roles in both the conventional and Islamic banking spheres.
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