ERM to boost Magnus ops


  • Business
  • Wednesday, 16 Jul 2003

BY ELAINE ANG

MAGNUS Quest (M) Sdn Bhd, the company behind premier European corporate wear label, Magnus Quest, expects business to be even better going forward with the full installation of its end-to-end enterprise resource management (ERM) system. 

Executive director Datuk Abdul Manap Abd Wahab said the company's results for its year ended June 30 was “beyond expectations” in terms of sales and market penetration. 

Executive Director of Magnus Quest Datuk Abdul Manap Abd Wahab

“Our ERM system, which consists of enterprise resource planning (ERP) and customer relationship management (CRM) platforms, provides a complete loop of services from order placement to delivery,” he told Starbiz

Abdul Manap said as part of its CRM, the company also called up its customers to check if they had received their products and were satisfied with them. Customers are also assured a three-day money-back guarantee. 

He said the company's catalogue consisted of over 583 articles. 

“Our customers vary from multinational companies (MNCs) to individuals,” he said, adding that corporate buying by MNCs constituted 60% of turnover with the balance coming from individuals. 

Abdul Manap said Magnus Quest currently serviced 2,580 companies and had a customer base of over 30,000. 

“Our recent collaboration with a local bank on the Red Hall Gallery has added another 100,000 customers to our customer base,” he said, adding that he expected the number of customers to increase to 150,000 by the financial year 2004. 

He said the ERP and CRM systems had enabled the company to reap many benefits. 

“We can have direct contact with customers as our business is through tele-order. We are also able to know their needs immediately from our database as the customer's details, size and choice of colour are keyed into the system when they place their first order,” he added. 

As sales were not done through third party resellers, Abdul Manap said margins would be better for Magnus Quest since there would not be additional costs or commissions involved translating into more cost savings. 

“Due to this, our prices are more competitive and customers are able to purchase at a lower price items that have the same quality as renowned brands,” he said. 

Abdul Manap said the country's catalogue tele-order business was picking up as consumers had less time and did not like the hassle of shopping. 

He said customers also benefited as the products were now more competitively priced with no third party reseller costs, the excellent service provided and that the company was held accountable for its products. 

“Customers are secure in the knowledge that they can return their purchases if they don't like them,” he added. 

On expansion plans, he said Magnus Quest intended to open three boutiques - one in Johor and two in the Klang Valley by September. The company also plans to expand to countries like Thailand, Indonesia and North America by 2005. 

Magnus Quest, which acquired the worldwide licence for the brand, is a subsidiary of KLSE main board-listed Safeguards Corp Bhd. 

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