Kraft to fight obesity by cutting portion


  • Business
  • Wednesday, 09 Jul 2003

CHICAGO: Processed food multi-national Kraft Foods Inc will cut the size of portions and change the recipe of some top products as the industry faces pressure over obesity rates. 

Kraft, whose globally known brands include Oreo cookies and Philadelphia cream cheese, has joined the likes of McDonald's and other big names who have changed menus and recipes following growing criticism from health advocates. 

The company it would put a cap on the size of single portions and eliminate in-school marketing aimed at children. 

It would also embark upon “a planned effort to improve existing products and provide alternative choices, where appropriate” - indicating that ingredients could change. 

Kraft said clearer indications of the nutritional value of its products would be put on labels and nutrition labelling would be introduced in all countries, even where it was not required by law. 

The rise in obesity is a complex public health challenge of global proportions,” said chief executive officer Betsy Holden, in a statement committing the company to “help encourage healthy lifestyles and make it easier to eat and live better.” – AFP  

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