Focus Point sees sales up 15%


  • Business
  • Tuesday, 08 Jul 2003

By sabry tahir

OPTICAL chain store operator Focus Point Vision Care Group Sdn Bhd expects up to 15% growth in sales this year from RM60mil last year, thanks to its newly opened Focus Point Optical City in Sungei Wang Plaza, Kuala Lumpur. 

Involving an investment of RM2mil, the outlet – the company's third Focus Point Optical City after the flagship store in Kuala Lumpur's Mid Valley MegaMall and a second outlet in Ipoh Parade, Perak – is expected to attract 100,000 shoppers annually. 

From left: Sungei Wang Plaza Sdn Bhd GM Foong Meng Khum, C.L. Liaw, Focus Point chairman C.K. Liaw and Parkson Corp Sdn Bhd CEO Toh Peng Khoon.

Managing director C.L. Liaw said Malaysia's second largest optical chain store owner had already achieved RM30mil in sales for the first six months this year. 

With 73 outlets, including three mega stores, the company expected higher sales this year, he said at the opening of the latest outlet yesterday. 

“Each Focus Point Optical City accounts for 5% to 6% of Focus Point's annual sales turnover,'' he said. 

Liaw said that the 15,000 sq ft Mega Mall outlet was Asia's biggest one-stop optical centre. 

Liaw also said the company was looking at setting up three or four more Focus Point Optical City outlets in the near future.  

It had identified Petaling Jaya or Damansara, Penang and Johor Baru for the locations of new outlets.  

“The idea of Focus Point Optical City is to provide the A to Z in eyewear, eye care products and services.  

“For our Sungei Wang outlet, we deploy a cosmetic consultant to provide professional services to customers,'' he said. 

The new outlet covers 7,800 sq ft and houses over 5,000 varieties of frames and glass, including 24 international brands. 

Focus Point will conduct a month-long promotional activities starting July 7, to promote the outlet.  

Liaw also said Focus Point also planned to venture into Sabah and Sarawak next year. 

“We are looking at expanding to Sabah and Sarawak by appointing master franchisees there,'' Liaw said. 

Of its 73 stores, 14 are currently operated under Focus Point's franchise scheme. The company expects four more franchise outlets to open before the end of this year. 

According to Liaw, Focus Point is currently the country's second largest optical chain store operator in terms of the number of outlets and market share. 

In weathering the highly competitive market, the company conducted research on customer behaviour every year to get feedback on its products and services and this helped it plan and strategise its operations, he said. 

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