M’sian direct-selling firm CNI spreads wings to India


  • Business
  • Monday, 07 Jul 2003

BY M.KRISHNAMOORTHY

CNI, a Malaysian direct-selling company has spread its wings to the Indian subcontinent after successfully establishing itself in Kuala Lumpur and Jakarta. 

From a humble beginning, CNI operations have progressed to a product range of 300 items, from health supplements to its hot-selling ginseng coffee and Tongkat Ali tea. 

In the past 17 years, CNI had established as a successful networking marketing company with about one million distributors in Indonesia and 250,000 in Malaysia. 

Moving to India, CNI, operating from Bangalore will use it as a manufacturing and distribution hub for its products to Sri Lanka, Nepal and Bangladesh. 

The Indian operations started early this year as Malaysia CNI Enterprise (India) Pte Ltd has already created 500 entrepreneurs within five months in Bangalore. 

Doctors, managers, IT professionals and teachers are some of CNI’s new business partners in India 

CNI has its head office and manufacturing plants in Shah Alam, Selangor. 

It is also planning to introduce auto care products, oral care products, water treatment systems, health tonics and seasonal products in India. 

“CNI has played a significant role in the personal development of individuals, enhancing families' financial incomes, contributing to society's development and the country as a whole,” said CNI group chief executive officer Yanki Regan. 

“Beginning this year, in India, CNI has invested RM2mil in setting up its network operations, training and contract manufacture of our products.” 

CNI is expected to expand its Indian operations with additional investment of RM5mil over the next five years. 

“The company is in the process of starting its factory and is now on the lookout for a suitable site,'' Yanki said. 

CNI’s network is connected through its 26 branch offices, 269 distribution centres and 120 sales point operators to cater to the needs of over a million distributors.  

The company was able to build an overwhelming number of distributions to about one million in Indonesia through its motto: Let’s fight poverty. 

Yanki said he hoped to repeat CNI’s success in Indonesia in India by getting people to increase their level of income and at the same time fight poverty.  

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