HEWLETT-PACKARD Sales (M) Sdn Bhd aims to achieve 70%-80% year-on-year sales growth in terms of units shipped for its iPaq pocket PC, said personal systems group country manager Wong Chun Fong.
Speaking to reporters at a media retreat in Pulau Tioman yesterday, Wong said desktop and portable will remain HPs main revenue earners, but the best growth was in iPaq. Its a new market, with very big growth potential.
International Data Corp (IDC) has forecast the local personal digital assistant (PDA) market to be around 50,000 units this year, with double-digit growth year-on-year. About two-thirds of the units would be the lower-end models.
HP had long been the leader in the local personal digital assistant (PDA) market, as iPaq competed mainly in the higher-end market. In the first quarter of this year, the company overtook Palm to emerge as the number one market leader in units shipped as well, with 26.4% share, HP personal systems group country marketing manager John Chang said, quoting figures from IDC.
The company experienced strong iPaq sales that were beyond expectations last quarter as well, driven by the introduction of lower-end models, such as the h1910 and h2210, which made good penetration in the lower-priced segment of the market, Wong said. HP would also focus on maintaining its market leadership in the various product lines.
Quoting the IDC report for the first quarter, Wong said HP was the leader in the local market for professional workstations (50% share); commercial desktops (17%), portable PCs (26%), laser jet printers (more than 80%) and PDAs.
Wong said the company was moving more into products with more value add, such as the iPaq.
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