Perusahaan Otomobil Nasional Bhd (Proton) is making concerted efforts to boost its presence in Iran with the possible introduction of new Proton models there and by initiating co-operation between Malaysian and Iranian motor vehicle component makers.
“From the feedback and the overwhelming interest shown by Iranian car buyers, we believe the Proton Arena would be a suitable model to introduce into that market,’’ Proton chief executive officer Tengku Tan Sri Dr Mahaleel Tengku Ariff said in a statement in Kuala Lumpur yesterday.
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