Emico to supply SEA Games prizes

By DAVID TAN in Ho Chi Minh City

Emico Holdings Bhd has been appointed official supplier of medals and souvenir items to the 22nd SEA Games, scheduled to be held in Hanoi and Ho Chi Minh in December. 

Executive chairman Lim Beng Huan told StarBiz that the agreement with the Vietnamese government conferred the group worldwide rights to sell SEA Games souvenirs. 

“In Vietnam, we are targeting to sell the souvenirs at hotels, airports, supermarkets, and retailers. We have appointed some 400 distributors in Vietnam to promote the souvenirs.  

“We are currently looking at appointing distributors in other countries in the region,” he said after a contract signing ceremony between Emico and the Vietnam National Committee of Sport and Physical Culture and the Sea Games Marketing Office on Wednesday. 

Lim added that Emico would also sponsor six thousand medals for the SEA Games. 

“The souvenirs, such as caps, tee-shirts and key-chains will be manufactured at our new US$2mil facility in Ho Chi Minh City. 

“The sales revenue from these souvenirs should contribute positively to our operations in Vietnam this year,” he said, adding that production of the souvenirs would begin soon. 

According to Lim, the new manufacturing facility in Ho Chi Minh, which began operations three months ago, specialises in the production of medals, trophies, and souvenirs for sporting events in Vietnam. 

“The appointment of Emico as the official supplier to the Sea Games will boost our reputation as a leading manufacturer of trophies and medals in the Asean region,” he added.  

Lim said the group’s debt restructuring exercise was scheduled for completion in the fourth quarter of 2003. 

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