THE Pacific Area Travel Association (Pata) has appointed Michael de Kretser Consultants (MDK) as Pata's public relations partner for its Pacific Asia global travel and tourism initiative named Project Phoenix.
Announcing the appointment at Pata headquarters in Bangkok, Thailand, Pata president and chief executive officer Peter de Jong said: Michael de Kretser Consultants is a highly regarded Singapore-based international public relations firm with strong travel and tourism credentials in Pacific Asia and the company has a global network of affiliated offices.
On the concept underpinning Project Phoenix, de Jong said it was a reputation management programme for the Asia-Pacific region.
It is designed to help Pata restore Pacific Asia's reputation as a travel destination now and into the future and dovetail with the existing national and regional recovery campaigns which are being launched around Pacific Asia, he said.
MDK chairman Ian Lancaster said: Whether it's the current situation or the next setback whatever they may be we will have a process, a blueprint to quickly address the myths, rumours and innuendo that inevitably emerge when a crisis strikes.
Pata provides leadership to the collective efforts of nearly 100 government, state and city tourism bodies, over 55 airlines and cruise lines, as well as hundreds of travel industry companies.
In addition, thousands of travel industry professionals belong to over 70 Pata chapters worldwide.