The recent nationwide crackdown on pirated video compact discs (VCDs) and digital video discs (DVDs) is good for the cinema industry. The following are some comments from the major players in the industry .
Golden Screen Cinemas Sdn Bhd general manager Irving Chee said the blitz on pirated VCDs would indirectly improve admissions.
“We hope the raids will be maintained as they will help the development of the movie industry as well,” he said.
To compete with other modes of movie watching, GSC is making cinema-going more convenient by introducing telephone, short messaging service and online reservation systems.
Chee said GSC had been continuously running promotions and events to coincide with movie releases to attract the younger generation by adding more excitement to movie-going.
“We are also trying to bring new patrons to the cinemas by having senior citizen campaigns to bring back former patrons who have been missing out on this form of entertainment as well as our recent school holiday promotion,” he said.
Tanjong Golden Village Sdn Bhd general manager Chung Shyh Kwong said the ongoing crackdown on video piracy was a positive move and the company was optimistic about the country's film exhibition business.
“Although the product is the same, the going-out culture, wide screen, digital sound and ambience are what drives people to the cinemas. Hence, it is important that titles for blockbuster movies are released simultaneously with the US premiere,” he said, adding that TGV was working with film distributors to have more simultaneous releases.
Mega Pavilion Sdn Bhd assistant general manager Brian Ng said the raids had certainly helped the industry by curbing the supply of pirated VCDs and DVDs in the open market.
“We noted 20% in business growth so far,” he said, adding that the company had been quite aggressive in terms of marketing strategies to counter the menace .
He concurred that watching movies in cinemas would provide a different kind of experience in terms of atmosphere, comfort, large screens and not forgetting the digital surround sound system.
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