PORTLAND, Oregon: In a tactic that recalls the hiring of unemployed men during the Depression to wear sandwich-board advertisements, a Portland pizza chain has employed homeless people off the street to promote the product.
“I think it's a fair trade,'' said Peter Schoeff, a 20-year-old homeless man hired to spend 40 minutes holding a sign that read: “Pizza Schmizza paid me to hold this sign instead of asking for money.''
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