GM hopes for bigger luxury goods market


  • Business
  • Wednesday, 18 Jun 2003

BY YAP LIH HUEY

THE revival in consumer spending and increasing discerning taste of consumers are expected to drive the luxury goods market, the general manager of lifestyle and fashion retailer Bluebell (Asia) Pte Ltd, Laurent Chemla, said.  

He said the luxury goods market would evolve from a niche market to become more common and widespread in the near future, with the younger generation driving the trend by seeking new and contemporary designs.  

Laurent Chemia

“It is encouraging to see local customers are quick to recognise and be attracted to the best of class brands in the market,” he told StarBiz in an interview during the launch of showrooms for high-end audio equipment brand Bang & Olufsen and Ligne Roset furniture in Kuala Lumpur recently.  

New Times Gateway Sdn Bhd has been appointed master franchisee in Asia for Ligne Roset and the master dealer in Malaysia for Bang & Olufsen products. Bluebell is a shareholder in New Times.  

Chemla said Bluebell is planning to bring new brands to the local market but declined to give details. The group had been actively seeking a mixture of established brands that are avant-garde, he added.  

One of its recent successful projects was the opening of fashion outlet Belle in KLCC shopping centre. Belle boasts of collections from renowned labels such as Marc Jacobs, Chloe, Cacharel and D & G.  

Chemla said both Bang & Olufsen and Ligne Roset brands were good selections focusing on local requirements.  

On competition, he said the differentiating factor for the group would be its “going beyond expectation” customer services. “Design is just a matter of taste but good customer service goes a long way,” he added. 

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