CHICAGO: McDonald’s Corp, the world’s largest fast-food company, has unveiled a new advertising theme designed to attract younger and hipper consumers: “I’m lovin’ it.”
The slogan will replace “We love to see you smile” this autumn and be used as the tag line for the company’s marketing efforts worldwide for the next two years.
McDonald’s officials, who announced the new tag line at a gathering of top managers and marketing consultants on Wednesday, said it was aimed at helping the chain connect better with customers, especially young adults, mothers and kids.
“We know we need to be more modern and more relevant in how we communicate to today’s consumers,” chief marketing officer Larry Light told reporters on a conference call.
Once packaged with music, video and other creative aspects, McDonald’s executives promised that the new campaign would generate a “wow” effect with consumers and restaurant operators. ”It’ll be fun, it’ll be relevant, it’ll be hip, it’ll be compelling, and it will connect with people of all ages,” chief operating officer Charlie Bell said. – AP
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