MENTION a short-haul, low-fare, high-frequency and point-to-point American airline, and the name Southwest Airlines immediately comes to mind.
Southwest Airlines began service in 1971 with just three jets. It has since grown to become the fourth largest US airline (in terms of domestic customers carried), operating 377 jets (as of March 31, 2003). Year-end results for 2002 showed Southwest Airlines’ 30th consecutive year of profitability. Quite a remarkable achievement by any standard.
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