THE massive reorganisation of Proton unveiled by its CEO, Tengku Tan Sri Mahaleel Tengku Ariff, carries a loud message: Proton is not going to sit around and be a lame duck allowing all and sundry to take pot shots at it; and its competitors, market share.
What the Proton CEO and the board are saying is: If Proton has to compete in the global marketplace, it will fight.
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