Price war – Tan Chong has strategy

Tan Chong Motor Holdings Bhd, the local distributor of Nissan vehicles, has yet to finalise its strategy to counter the price war among the automotive players in Malaysia but is keeping a close watch on the development. 

There is an early sign of competition on prices when franchise holders of UMW Toyota and Honda Malaysia were engaged in a price war on their new models, Toyota Vios and Honda City respectively.