Fotokem aims for 20% sales growth

FOTOKEM Sdn Bhd is confident of achieving at least 20% increase in revenue for its financial year ending April 30, 2004, said general manager Philip Chin. 

“One of our marketing strategies to achieve this target is to organise roadshows. All our previous roadshows have received strong participation from our suppliers and are pretty good revenue generators,” he said, adding that the company planned to have five major roadshows and five mid-scale promotions at its various outlets this year.