THE United States has predominantly been a big market for Canada, but the latter is now looking at other countries especially in South-East Asia, including Malaysia, to export their agri-food products. In their effort, some Canadian producers are even exploring the Muslim food market, a venture that will inevitably raise the matter of halal certification.
Some of the producers are confident that they will be able to meet that expectation, though. John Ross, assistant director of red meat section (marketing and industry services branch of the Agriculture and Agri-Food Canada), said Canadian producers were now learning to better segment the market place, including ensuring that beef exported to Muslim countries are certified as halal.
Limited time offer:
Just RM5 per month.
