IT is vital that the Malaysian Advertisers Association (MAA) continues to monitor developments that might impact marketers' ability to advertise, newly appointed MAA president Shahar Noor said.
These include regulation, access to audiences, a fair media marketplace, and the creativity and value that our agencies deliver, he said at the association's AGM.
While the economic environment has remained challenging on all fronts, MAA must undertake a complete review to remain positioned to provide effective and efficient support to its members, he added.
Shahar encouraged MAA members to inform the association about the issues they were facing so that the council, with its collective expertise and experience, could address them.
He said while each advertiser was capable of looking after his own interests, in many ways a collective voice could more effectively make itself heard.
At the AGM, Unilever (M) Holdings Sdn Bhd communication channel manager Bharat Avalani was elected vice-president. Other elected council members are Kala V. Devan (Celcom (M) Bhd), Tay Ai Leen (Coca-Cola Far East Ltd), Hamidah Yusoff (Pernas International Holdings Bhd), Khoo Kar Khoon (Nestle Products Sdn Bhd), William Tye (GlaxoSmithKline Consumer Healthcare Sdn Bhd), Peter Das (Perodua Sales Sdn Bhd), Albert Low (Colgate-Palmolive (M) Sdn Bhd), Muhammad Zain Ibrahim (L'Oreal Malaysia Sdn Bhd) and A. Nagarajan (Permanis Sdn Bhd).
Shahar said that in his new role as president he would continue to maintain good working relationship with other industry bodies, in particular the Association of Accredited Advertising Agents.
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