Sony gears up for aggressive campaign to boost turnover


  • Business
  • Saturday, 26 Apr 2003

SONY (M) Sdn Bhd is banking on a newly introduced broad range of new products and a more aggressive advertising and promotional campaign to boost its turnover by 20% for the financial year ending March 31, 2004 from RM600mil previously, managing director Kazuo Suyama said. 

Its managing director Kazuo Suyama said the company would invest about RM15mil in advertising and promotional campaigns this year. 

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