Hock Sin Leong opens 4th northern region outlet


HOCK Sin Leong Group Bhd (HSLG) today opens its Bayan Lepas outlet - its fourth in the northern region – under its wholly-owned subsidiary, HSL Electrical & Electronics Sdn Bhd (HSL). 

According to its group managing director Lee Keok Hooi, all HSL northern outlets including Ipoh, Pulau Tikus and Seberang Jaya are doing well, especially its Seberang Jaya outlet which opened in March. 

“Generally, demand for electrical products has remained relatively unscathed despite the economic uncertainty, as Malaysians still enjoy a higher lifestyle and are prepared to spend on electrical products that were considered luxuries in the past. 

“Hence we are confident of the consumer appetite for good quality electrical products that are value for money,'' he said, adding that service quality would ultimately differentiate the brand. 

Hock Sin Leong Group Bhd managing director Lee Keok Hooi

HSLG now manages 36 retail outlets in the Klang Valley, Ipoh, Penang, Kuantan, Malacca and Johor. 

It also owns seven distribution and product servicing regional centres throughout Malaysia and a product assembly complex. 

As an integrated group, it is involved in all aspects of the consumer electrical and electronics industry, ranging from assembly to distribution, retailing and product servicing of electrical and electronics appliances. 

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