PSC-ICT to expand nationwide


By ZAZALI MUSA in Johor Baru

JOHOR-BASED virtual telecommunications network operator PSC-ICT Sdn Bhd is ready to expand nationwide by setting up master representative offices and franchised outlets. 

Its managing director Jonathan Leong said the company would open seven representative offices within a year, bringing the total number to 10 from three currently. 

According to Leong, the three offices are in Kuala Lumpur, Kluang and Malacca while the new offices would be opened in major town centres or densely populated areas, including in Sabah and Sarawak. 

Leong said that concurrently, the company would also have a total of 5,000 franchised dealers by the end of 2004 from 500 presently, with Johor having the most number of outlets at 200. 

He said all the dealers would deal with the telecommunications-related services and products by the company such as the pre-paid telephone cards, telephone sets by six other telcos. 

According to Leong, in today's business climate, a master franchisor could not prohibit its franchise holders from selling products by other companies as it would result in “unhealthy business results.” 

“We are looking at a win-win situation for both the company and the dealers to further develop the business and prosper together in the process,” he said at the launch of the company's Dare2Call pre-paid STD and IDD card last Friday. 

At the event, the company also launched the Dare2Connect Corporate account aimed at companies and businessmen.  

Leong said presently, the company had about 500 corporate clients, mostly in Johor, Federal Territory and Penang and by end of next year the clientele base should reach 5,000. 

The company would also look to increase the number of its home users using the fixed line phones to 10,000 by the end of next year from 500 presently, he said. 

“If everything works well, the company will be looking at RM20mil in turnover then, with corporate clients contributing about 70% of the revenue,” he said. 

According to Leong, the company also intended to set up more call shops elsewhere in addition to the existing 20 in Johor. The call shops cater to foreign workers wanting to make calls to their home countries using pre-paid cards. 

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