KUALA LUMPUR: Land Rover (Malaysia) Sdn Bhd is aiming to sell around 300 units of the New Discovery Td5 Automatic this year with improvements to its technology expected to be a pull factor, its managing director, Ali Shuib, said.
He said that the technological improvements in the New Discovery comprise active cornering enhancements (ACE), electronic traction control (ETC), four-channel antilock braking (ABs) and electronic brakeforce distribution (EBD).
“The New Discovery features many technological enhancements that have been developed from the previous model to suit city driving and urban lifestyle just as much as it suits the off-road experience,” he said at a press conference in conjunction with the launching of the New Discovery Td5 Automatic Land Rover here yesterday.
Land Rover Malaysia, set up in 1981, is a subsidiary of Tractors Malaysia Bhd which is part of the Sime Darby Group.
ACE technology allows the New Discovery to negotiate bends at speed while maintaining impressive dynamic stability, while ETC helps to maintain the grip when pulling away on slippery surfaces.
EBD aims to aid both handling and safety.
Ali said it also improves ride comfort, range of capabilities, interior and exterior styling, all of which are expected to meet the demands of the Malaysian market.
Ali said that the company was mainly targeting businessmen, professionals and contractors.
He said the New Discovery, which consists of a five-cylinder Td5 turbo diesel engine, could also deliver economic and environmental benefits and longer service intervals on every 20,000km.
“Td5 is Euro3 compliant and is backed by warranty for three years or 100,000km,” he said.
Land Rover Asia’s regional business manager, Geoff Wood said that the company has an unwavering focus to build quality and reliability.
“Land Rover vehicles have to be excellent,” he said.
“For us, that means that the technical innovations, the engineering and design standards, and the attention to detail from the drawing board to the finished vehicle must clearly exceed the efforts of our competitors,” he said.
The New Discovery TD5 Automatic, with a five-cylinder direct diesel injection turbo charged and inter-cooled 2495cc engine, has a retail price of RM235,400. – Bernama
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