Marrybrown Fried Chicken Sdn Bhd wil open 3 more outlets this year, 2 in Johor and 1 in Penang , in the 2nd half of the year.
Its managing dir- ector Nancy Liew said the Johor outlets were in Bandar Seri Alam and Kulai Utama hypermarket while the Penang outlet would be at Universiti Sains Mal- aysia (USM).
Two outlets, each in Plaza Angsana, Johor Baru and Cameron Highlands, Pahang, were opened in the 1st quarter this year.
Liew said the USM outlet would be the company's 4th in local public university. The others are at Universiti Utara Malaysia, Universiti Institut Teknologi Mara, Universiti Putra Malaysia and Universiti Teknologi Malaysia Skudai.
The outlets at the Sabah and Sarawak universities will pave way for us to further make inroads in both states, Liew told StarBiz at the company's annual dinner recently.
She said prospects for the fast food sector in the 2 states were quite good considering it was not well represented and there were very few players in the market.
Liew said the company was looking at the local public universities as the next target location for its new outlets, adding that the large student populations provided a ready market for the company.
She said after the universities, the company would consider going to private colleges nationwide if their student intakes were on par with that in the public universities.
Despite the economy uncertainties since the mid-1997 regional crisis, we and our franchise holders managed to open new outlets locally and internationally every year, said Liew.
She said prior to the crisis, the company opened between 10 and 15 outlets yearly but now they have been reduced to between 5 and 10 outlets, adding that it was still good considering the unfavourable business climate.
Liew said the company was the only Malaysian fast foot operator to franchise its outlets internationally and as of last December, it has 29 franchise outlets in China, Singapore, India, Brunei and United Arab Emirates.
We're sorry, this article is unavailable at the moment. If you wish to read this article, kindly contact our Customer Service team at 1-300-88-7827. Thank you for your patience - we're bringing you a new and improved experience soon!
What do you think of this article?