RM150mil target for iMedic sales


  • Business
  • Wednesday, 09 Apr 2003

BY SABRY TAHIR

OSIM (M) Sdn Bhd, a health checks and care equipment retail chain operator, aims to achieve RM150mil in sales of its newly-launched iMedic massage chair. 

Osim International chairman and chief executive officer Dr Ron Sim said he was confident that the bleak economy would not hamper health-conscious consumers from forking out money on health products. 

This consumer attitude would help the company to sell 10,000 iMedic annually and deepen the penetration for massage chairs in the local market, he said. 

“The beauty of iMedic is in its breakthrough technology, including built-in infra-red sensors that are sensitive to acupressure points on the body and which makes the machine seemingly understand your body,’’ he said after the launching of iMedic in Kuala Lumpur yesterday. 

Touted as the world's first intelligent massage chair, iMedic helps relieve fatigue, muscle stiffness, and neuralgic pain, as well as promotes blood circulation. It retails for RM15,800. 

Dr Ron Sim trying the iMedic massage chair.

However, Sim said Osim would provide an easy payment scheme targeted at domestic buyers – RM771 monthly over 18 months with zero interest. “You can also trade in an old massage chair for the top-end Osim chair,'' he added. 

Sim said Osim's rosy outlook was based on earlier launch experiences in Japan, Hong Kong, Singapore, and Taiwan. In Japan, the iMedic has recorded sales of more than 100,000 units since its launch there in 2001. In Singapore, about 10,000 units were sold within the first month of its launch last year. 

Osim's marketing plan for iMedic is strongly backed by its own 58 outlets, a network reputed to be the largest health check and care equipment retail chain nationwide. The outlets trade products under the healthcare, fitness, hygiene and nutrition categories. 

Sim said iMedic was targeted not only at household users but also at corporate customers such as banks and credit card groups which had plans to include iMedic in their offer packages. 

As part of its social responsibility, Osim has donated three units of iMedic to help raise funds for Universiti Tunku Abdul Rahman 

Osim Group, which was established in 1980, operates about 400 outlets in 20 countries. It was ranked the Top 200 best small companies under US$1bil by Forbes Global business magazine. 

The designer of iMedic, Dr Matsuura Hideyo said the breakthrough technology centred around the ability of the machine to mimic hand-massaging techniques. 

“When the sensors locate acupressure points, they will stay on them longer and apply a firmer massage on that area. We also use circular movements in addition to vertical and horizontal motions,'' he said. 

Dr Matsuura based the iMedic design on his vast experience as a sports medicine practitioner and on research data he gathered over the years. 

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