MBF Cards (Malaysia) Sdn Bhd will continue to pursue its new strategy of personalising and customising co-branded credit cards for niche markets in the highly competitive industry, president Datuk Loy Teik Ngan said.
We intend to focus on meeting the needs of customers according to their profiles and needs instead of remaining generic, as most cards are, he told StarBiz after the launch of the Actors Studio MBF MasterCard in Kuala Lumpur yesterday.
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