BT Group unveils new abstract multi-coloured logo


  • Business
  • Wednesday, 09 Apr 2003

LONDON: BT Group Plc unveiled a new logo on Monday, an abstract multi-coloured globe which will replace the prancing piper that has represented the British telecoms giant for more than a decade. 

BT executives said they wanted to ditch some of the negative baggage associated with the piper as it pushed for major improvements in both customer service and BT’s image as a whole. The multi-co-loured globe, which has already served as the logo for the BT Internet service provider arm Openworld, will replace the red and blue piper that the former te-lecoms monopoly first unveiled in 1991. 

According to BT Retail consumer arm managing director Angus Por-ter the piper had come to be associated with certain negative attitudes towards it. - Reuters  

For more foreign business news click here

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 1
Cxense type: free
User access status: 3
   

Did you find this article insightful?

Yes
No

Next In Business News

Bursa recoups nearly all its losses as KLCI climbs above 1,600
UiTM Solar Power Dua plans RM100m green SRI Sukuk
Malaysia to charge Top Glove over worker accommodations, government says
Banks demonstrate resilient credit portfolios, S&P Ratings says
Quick take: Press Metal climbs to record, aluminium prices at two-year high
Malaysia records RM109.8b approved investments in Jan-Sept
Nikkei ends near 29-1/2-year high on vaccine, stimulus hopes
Singapore central bank urges prudence in property purchases
All EPF branches to open from Wednesday
Sime Darby divests three river ports in China for RM181.1m

Stories You'll Enjoy