UMW Toyota Motor Sdn Bhd is targeting to sell 30,000 vehicles this year, a 10% increase over last year's sales of 27,000 units.
UMW Toyota Motor managing director Datuk Michael Lim said the company was confident of meeting the target by venturing below the 1.6-litre capacity category.
“The new generation of consumers are looking for value and affordability when selecting cars, and we aim to address their needs,” he told reporters at a media preview of Toyota's latest passenger sedan Vios in Kuala Lumpur on Thursday night.
The Vios (pronounced V-ios), which features a powerful and yet fuel-efficient 1.5- litre variable valve timing with intelligence (VVTI) engine and automatic transmission, is positioned below Toyota's larger engine capacity Altis and Camry passenger models.
The Vios is offered in two variants -- the 1.5E version priced at RM85,000 and the 1.5G version with higher specifications at RM95,000. The 1.5G version comes with dual frontal airbags, and electronic brake force distribution and anti-lock braking systems.
Lim said the 1.5 litre to 1.6 litre passenger car category was the most popular and fiercely contested segment in the local automobile market.
“Vios is the first among the many new and exciting models to be introduced in Malaysia over the next few years,” he said, adding that the company would introduce new vehicles to meet, and match, the needs of the market as it develops.
Lim said the company was targeting monthly sales of 400 to 500 units of Vios. UMW Toyota Motor showrooms nationwide had started accepting bookings.
He said it was still early to evaluate whether the US-led war in Iraq would have an impact on the company's sales.
The name Vios was derived from the Latin word, which means “to move forward.”
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