WHAT a busy March it has been for the advertising fraternity! First, it was the annual screening of the London International Advertising Awards, then the launch of a book jointly authored by a media specialist and a creative, followed by the election of new office bearers to the Association of Accredited Advertising Agents (4As) before the month was brought to a close with the inaugural Malaysian AdCongress 2003 in Langkawi.
While the first three events are not less important, there is no doubt that the real heavyweight is the Malaysian Advertisers Association's (MAA) AdCongress which was held over four days featuring a slew of advertising and marketing international names with the Minister of Entrepreneur Development, Datuk Mohamed Nazri Abdul Aziz, as the VIP.