Tractors aims to sell 4,000 Ford vehicles


  • Business
  • Thursday, 03 Apr 2003

BY KATHY FONG

FORD Concessionaires Sdn Bhd, a wholly-owned subsidiary of Tractors Malaysia Bhd, expects to sell between 4,000 and 5,000 Ford vehicles worth a total of RM400mil this year. 

The company, which accounts for about 55% to 60% of the sales of Ford in Malaysia, sold nearly 4,000 units worth RM320mil last year.  

According to Malaysian Automotive Association, a total of 6,043 Fords were sold last year. 

Tractors Malaysia director (motor group) Alex S.H. Chang said Ford Concessionaires intended to grow its share in the passenger car market, which was considerably bigger than commercial vehicles market. 

Ford Concessionaires is the largest dealer for Ford in the country. The company operates an extensive network of 16 showrooms and 15 service centres nationwide. 

Chang was speaking to reporters after the opening ceremony of the Ford Concessionaires Centre in Petaling Jaya yesterday. 

A tour at Ford Concessionaires Centre in Petaling Jaya...(L to R) Ford Asia Pacific president (Asean operation) John Parker, Ford Concessionaires Sdn Bhd general manager Zaifullizan Abdul Aziz, Tractors Malaysia Bhd director (motor group) Alex Chang and Sime Darby Bhd group chief executive Tan Sri Nik Mohamed Yaacob (right most).

He noted that apart from the adverse impact brought by the ongoing Iraq war, car sales in the past two months had been dragged down by a pullback in demand for cars as a result of speculation on post-Afta (Asean Free Trade Area) car prices. 

The government's swift efforts to announce the post-Afta tax structure on motor vehicles would curb speculation over car prices and enable automakers to strategise their future plans better, he added. 

“We hope that the government will come out with a clear policy on the tax structure soon,'' he said. 

The newly launched Ford Concessionaires Centre is the largest parts and service centre for Ford in Malaysia. 

The centre is a three-in-one facility incorporating sales, spare parts and service. 

Ford Concessionaires has spent more than RM1.5mil to refurbish the centre, whose design complies with the strict requirements by Ford. 

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