Selling a green concept and privacy

  • Business
  • Saturday, 29 Mar 2003



AS land in the Klang Valley becomes scarce, it is only natural that new townships begin to sprout up in the outskirts. While they may seem far and away today, there is nothing to say that 20 years from now, it will not be a good investment.  

If one were to take a drive to Bukit Rimau today, it may seem quite out of town. And that 15-minute ride from Petaling Jaya may stretch to 30 minutes in a traffic jam. But as new roads and infrastructures come up, accessibility can only improve. 

Announcing the soft launch of the last batch of super link double-storey terraced houses last week, Malton Bhd's chief executive officer Liew Yuet Siong says the perception of “far and away” will evaporate as the years go by and as more developments come up. 

Spanning 358 acres, Bukit Rimau is a new mixed township development undertaken by Bukit Rimau Development Sdn Bhd, a subsidiary of Malton Bhd. 

Although it may seem far away, it is within the Shah Alam area and is growing in tandem with new suburbs like Kota Kemuning and Taman Botanic. So as the other townships grow, that psychological perception of distance would disappear. 

After giving away a Honda CRV to a lucky purchaser whose 20-word slogan was the most appealing, Liew says the township is built on the green concept.  

A BMW is waiting to be won for the next batch of purchasers. 

Just as the township will work out its potential 10 to 15 years from today, the saplings that are in place today will add a lot of green later on.  

One feature, which will stand out in years to come, will be the many cul-de-sacs. If enough trees are planted today, the area would be fairly pleasing in years to come as cul-de-sacs accord a certain privacy as this type of planning prevents vehicles from using interconnecting roads to move from one part of a township to another. 

However, this concept is evident only in two enclaves in Bukit Rimau where 24-hour security is provided. Besides privacy and the green concept, the cul-de-sacs concept was introduced to enhance security.  

To give you a little bit of history, Bukit Rimau was introduced at the height of the financial crisis of the late 1990s. Selling Bukit Rimau in those early days has not been a piece of cake. Although it was freehold and was previously oil palm plantation, the economic situation in those days was not exactly conducive. The township is about six years old today. 

Today, the same set of certainties is there with the global situation the way it is. Be that as it may, the development boasts of a take-up rate of over 80 per cent. 

But the company is eager to please, hence a lucky purchaser has bagged a Honda CRV. 

In the early days, this trend of giving away freebies was not there. But today, with competition being so keen and the purchasers so discerning, Bukit Rimau Development is jumping on the bandwagon. 

It is also providing two telephone lines instead of one.  

When Bukit Rimau was first launched in 1998, at the onset of the Asian financial crisis, selling was tough, says Bukit Rimau Development's chief operating officer Steven Lim. 

Today, he is breathing easier. 

After all, it has sold a total 1,450 houses, comprising a mixture of bungalow houses, bungalow land, semi-detached and link houses, with a total sale value of RM361 million. 

The salient points of this last batch of 66 super links are noteworthy. The built-up is larger and they come in sizes of 22ft x 75ft, 24ft x 75ft and 24ft x 85ft.  

The 66 units are within an enclave of undulating terrain with a density of about eight units per acre. There are a total of 550 units within this enclave that offers 24-hour security. The other security enclave has a total of 120 units. The terrain for the second enclave is more flat. 

Another feature for this Saturday's soft launch is its easy ownership campaign where buyers need only to pay RM1. The rest can be settled with a loan. “As the campaign suggests, we want to make ownership as easy as possible,” says Lim. 

Says Liew: “This initiative will help ease the financial burden of buyers. The legal fees for the loan agreement, the stamp duty charges on the loan and for the land title can add up to an additional RM8,000.” 

At press time, Bukit Rimau's marketing manager Chong Choy Foong says the price for the four-bedroom super link unit has yet to be fine-tuned. During a press tour of the place a week earlier, a sales office staff member says it could be RM320,000 and above.  

Liew says the development will also be offering other types of residential products like condominiums and service apartments later on.  

The development cost of the entire 358 acres has been estimated at RM564 million while the total sales value, RM785 million. Access is via KESAS Highway. 

The developer will also be adding a 40-acre commercial area comprising cineplexes, shopping outlets and recreational outlets to create community. The entire township would be completed three to five years from now. 

Wider streets, underground utility lines and even the opportunity to win a BMW. 

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