VISA International has launched a three-month campaign called Malaysia Welcomes Visa a programme in support of domestic tourism and showcase to visitors the appeal of Malaysia as a haven for shopping and vacations.
Culture, Arts and Tourism Minister Datuk Paduka Abdul Kadir Sheikh Fadzir launched the campaign at a ceremony in Kuala Lumpur yesterday.
Visa is taking the lead in this initiative is an excellent demonstration of the complementary and critical role the private sector can play in enhancing the growth of tourism, Abdul Kadir said in his speech.
Meanwhile, Visa International senior manager for South East Asia, June Seah said the three-month campaign, which ends on June 30, offered Visa cardholders a chance to win RM500,000 worth of prizes including a condominium, a car and spending money.
The campaign is under the umbrella programme of Visa Great Breaks 2003, Visa Asia Pacific's regional initiative to help drive sustainable growth for South East Asia's tourism industry, said Seah.
She said tourists spent RM2.2bil using Visa International payment cards in Malaysia last year.
Visa will be promoting the rich variety of Malaysia's attraction to our vast cardholder base of 31 million in the region, she added.
Seah said Visa would be offering discounts and privileges on dining and entertainment, recreation and holiday sectors, golfing, diving and themed recreations.
Visa is also tying up with shopping malls for cardholders to redeem gifts for using their card, she added.