Lack of new techniques or directors in ads industry

THE 17th London International Advertising Awards 2002 (LIAA) has not produced many new techniques nor directors, said LIAA president Barbara Levy, who attributed this in part to the fact that many clients worldwide had become more cautious after the Sept 11 attacks. 

The traditional style of advertising and the common forms of media seem to be less popular, with most ads simply declining in the way it was thought they would work, Levy, who was in Kuala Lumpur last week to present certificates to finalists for LIAA 2002 held last November, told StarBiz.