NIELSEN Media Research (NMR), which has from time to time been criticised for allegedly reporting over-inflated advertising expenditure (adex) figures, is taking steps to provide more accurate numbers.
Its executive director (South-East Asia) Philip Rich said the research outfit, whose adex figures are widely used in Malaysia, would continue to calculate such figures based on official rates set by media owners. But by early next year, it hopes to come out with a second set of figures that factor in discounts given to advertisers.