Canon sees protecting products as top priority

  • Business
  • Wednesday, 19 Mar 2003

By Danny Yap

WHILE Canon Marketing (M) Sdn Bhd is concerned about losing business due to fake Canon products in the market, its top priority was protecting customers from purchasing such items, its director/general manager (office systems and solutions division) Lim Kok Hin said.  

“It's not about the loss of revenue, it's more about customer expectations,” Lim said in an interview with StarBiz in Shah Alam. 

He said when a customer bought a Canon product; he had certain expectations, which should be fulfilled by the product. 

“I'm talking about product performance, durability, consistency, service and support, which are all guaranteed by the company. However if it's fake, that's a different matter,” said Lim. 

There were many fake, compatible or parallel products in the market that claimed to function just like a Canon product, he added, citing toners for Canon printing machines as an example.  

Lim Kok Hin (centre) fllanked b marketing manager (corporate products division) Jeremy Lee and assistnt product manager office systems and solutions division Pearly Chew.

“They may work for a while and in the short-term save you money, but in the long-term, they will damage your Canon printing machine, reduce quality of output, increase service requirements and downtime, which will have an impact on your business,” he said. 

The company has some advice for its customers as a safeguard against buying the non-genuine products which may also tarnish Canon's image and brand name.  

“Customers should only buy Canon products from authorised dealers. They should also look out for the Canon banners in the authorised dealers shop provided by the company.  

“Moreover, every Canon product has a hologram sticker attached to it and customers can request to look at the hologram sticker through a verifying light which will reveal the product code number,” said Lim. 

“This will give customers the peace of mind that they are actually purchasing a genuine product from Canon,” he said, adding that the company was looking at more features to further protect its products. 

Customers could also contact the company through an interactive homepage for more information about Canon's products. 

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