BMW targets Asia as focal point


LIKE other global carmakers, BMW Group realised the fact that the Asian market is too big to be ignored. And to acquire a slice of the lucrative market, the German luxury carmaker has put Asia as its focus of attention in the next ten years. 

“Asia is playing a central role in our worldwide plans as we are convinced of the long-term positive economic prospects for the region,” said BMW Group director Dr Michael Ganal. 

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