VISIT any bookstore and browse for titles on Internet marketing; you will still find volumes of publications (at exorbitant prices) displayed for your picking. The Internet has opened our eyes to the concept of individual control over a mass medium and to a new interactive medium.
Today, even after the dotcom meltdown, we still find a wide selection of titles on the pitfalls of Internet marketing. Many marketing gurus are still reaping the profits of tearing the Internet apart and providing eager consumers and marketers with the do’s and don’ts of marketing on the World Wide Web. Surprisingly, marketing through mobile is still virgin territory. This is because much of what we know about marketing and its principles comes from the US, which is extremely backward in mobile usage, compared to Europe and Asia.
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