MELBOURNE: Australian brewer Lion Nathan Ltd is merging its ready-to-drink (RTD) arm Indio in a 50:50 joint venture with Bacardi-Martini to market, sell and distribute RTD and spirits brands in the country.
Bacardi Lion, a joint venture with Bacardi-Martini’s Quality Brands International, is set to start trading within the next two months, and will distribute well-known spirits like Bacardi Carta Blanca rum, Bombay Sapphire Gin and Dewar’s Whiskey, as well as RTD cocktails like Bacardi Breezer, Bacardi and Cola, and Lion Nathan’s Citro and Kentucky Rebel. – Reuters
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