Call for Saudi food fair entries


  • Business
  • Saturday, 15 Mar 2003

MALAYSIA External Trade Development Corp (Matrade) is inviting Malaysian companies to participate in the Saudi Food 2003 fair in Riyadh from May 25–29. 

The fair would highlight a diverse range of Malaysia's food and beverage products such as additives, bakery products, condiments, confectionery, dairy products, diabetic foods, fats and oils, flavourings, fresh fruits and vegetables, frozen foods, poultry and fish, mineral and carbonated water, soft drinks and fruits juices. 

Matrade said in a statement the Saudi Food 2003 was part of its continual effort to promote Malaysia's products, especially food and beverages in West Asia. 

With a population of more than 22 million, Saudi Arabia was the largest food and beverage importer in the region for the past few years, with imports of foodstuff and beverages valued at around RM19bil a year. 

Among the major foodstuff imported are meat and poultry, seafood, vegetables and fruits, fats and edible oils and prepared foodstuff. 

There are also vast opportunities in the food ingredients, concentrates and bases sector, where the Saudi food processing industry depends almost 75% on imported food ingredients. 

Companies keen on the fair can contact Matrade at 03- 2694 7259. 

Matrade is also organising a seminar on “Branding For the World” from April 1–2 in Kuala Lumpur. The seminar, held in collaboration with the Asia Pacific Economic Cooperation, is aimed at enhancing the marketing skills of Malaysian exporters. 

The seminar is open to Malaysian exporters of products and services, manufacturers, entrepreneurs and agencies and ministries involved in promoting exports. 

Applications to attend the seminar can be done online at www.matrade.gov.my or by faxing forms to 03-2694 4016/2694 7363. – Bernama 

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