MAS eyes RM75mil profit from promo ticket sales

  • Business
  • Wednesday, 12 Mar 2003

MALAYSIA Airlines (MAS) is targeting a profit of between RM50mil and RM75mil from ticket sales during the three-day promotion on airfares at the Matta International Travel Fair this weekend, its regional assistant general manager, Malaysia and Asean, Datuk Rashid Khan said. 

He said the expected sales included bookings and the 50% non-refundable deposit payment for the tickets. 

Datuk Rashid Khan

“Consumer demand was not really forthcoming as we are sandwiched between the peak period (the winter year-end holidays) and impending summer holidays in July,” he said during a press conference on the Matta Fair in Kuala Lumpur yesterday. 

Rashid said that MAS expected an increase in its turnover this year as it made a profit of RM50mil from ticket sales in October last year.  

He said that two-thirds of MAS' turnover would be contributed by promotional fares and one-third by normal market fares.  

Once the fair was over, fares would revert to the existing rates, he said. 

Rashid said that MAS spent about RM500,000 on advertising and another RM200,000 to set up booths at the fair. 

He said that airfares would be offered at discounted rates of between 35% and 50% below market price, for economy class travel from March 17 to Oct 31. 

Apart from fares for individual travel, Rashid said that MAS also offered an “early bird” promotion of 50% discount on fares for groups of four and or more on selected routes for travel from Aug 1 to Oct 31. 

He said that between 15% and 20% of seats would be made available for the promotional fares, depending on the destination. 

Rashid said MAS was also targeting the senior citizens who would enjoy further discount on the promotional fares. 

“This fair is very timely with the off peak season now. People have spent their money during the year-end holidays and we see a dip in the ticket bookings and travelling demand,” he said. – Bernama  

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