Household penetration for milk in Malaysia lowest in Asia

ASIANS are consuming more milk and other dairy products than before, but Malaysia ranks among the lowest in consumption in terms of household penetration. 

Market research firm Taylor Nelson Sofres (TNS) said in a statement that findings from TNS Asiapanel, a pan-regional continuous consumer panel network, showed that Malaysia had the lowest household penetration of milk among six countries, with China being divided into five major market centres (see Table).